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Please explain in 100 words or less. Outline the current situation, what impact the problem is having, and who stands to benefit from the outcome.
Please describe your solution to the problem identified above. How does it address the problem, how is it unique or innovative, and who is your end user? What, or who, is your competition, and how does your solution differentiate? (100 words or less).
Please outline what research has been undertaken, in what form your idea currently exists (e.g. wireframe, prototype, service blueprint), what testing you have done, and how the idea/ initiative has been validated. What are the next steps for your idea? (150 words or less)
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